De Facto launches medical education division

Biotech specialist De Facto Communications has signalled its intention to make inroads into medical education by unveiling a new division – De Facto Medica – to bag business in the sector.

Shairose Ebrahim, who has previously held various in-house and agency roles, is working for De Facto Medica for around three days a week, alongside full-time associate director Marcel Kay.

Ebrahim will continue to run her own biotech communications advisory outfit Zaebra Consulting.

She has formerly worked as a product manager on anti-cholesterol product Zocor for Merck Sharp & Dohme.

She has also worked for Schering-Plough and Merck KGaA (in the UK). On the agency side, she has spent time at Cohn & Wolfe and Medical Action Communications.

De Facto CEO Richard Anderson revealed plans to launch a med ed practice seven weeks ago (PRWeek, 30 September). It followed the agency's acquisition by Chime Communications in a deal worth up to £2m (PRWeek, 23 September).

Anderson said this week: 'Clients have been asking us for medical education advice for years, but our work in this area has not to date been significant.'

De Facto Medica has two clients, both undisclosed: one is a 'new win'; the other is an existing 'PR client' for De Facto.

Anderson said he would be recruiting staff for the new division.

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