Ebrahim will continue to run her own biotech communications advisory outfit Zaebra Consulting.
She has formerly worked as a product manager on anti-cholesterol product Zocor for Merck Sharp & Dohme.
She has also worked for Schering-Plough and Merck KGaA (in the UK). On the agency side, she has spent time at Cohn & Wolfe and Medical Action Communications.
De Facto CEO Richard Anderson revealed plans to launch a med ed practice seven weeks ago (PRWeek, 30 September). It followed the agency's acquisition by Chime Communications in a deal worth up to £2m (PRWeek, 23 September).
Anderson said this week: 'Clients have been asking us for medical education advice for years, but our work in this area has not to date been significant.'
De Facto Medica has two clients, both undisclosed: one is a 'new win'; the other is an existing 'PR client' for De Facto.
Anderson said he would be recruiting staff for the new division.
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