Toyota appoints new press chief for Argentina

Toyota has appointed Maria Paz Rodriguez Picaro as press chief in Argentina.

Rodriguez Picaro comes from the PR division at cement firm Loma Negra.  He replaces Virginia Gilligan, who left to join North American company Monsanto at the same time as Daniel Afione, director of Public Affairs, was transferred to an affiliate in San Pablo, Brazil.

Toyota recently switched PR firms, appointing the CICMAS Strategy Group.  Baraldo Comunicacion formerly held the account.

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