McAndrew displays her Yorkshire PRide

The CIPR's PRide Awards for Yorkshire & Lincoln-shire brought the usual whoops of delight and more success for Ptarmigan - its second 'team of the year' in a row (see p30-31). Northern celebrities Paul Gascoigne and Jennifer Ellison and a dog in a parka jacket all appeared in campaigns.

But Yorkshire Water, also picking up a 'team of the year' award, displayed a real understanding of what the white rose county wants. Do they want to be educated? Do they want to know what Yorkshire Water is up to? Or do they want to see the not-unattractive Nell McAndrew on a beach? McAndrew, 31, from Leeds, has never hidden her love of Yorkshire. So when Yorkshire Water wanted to talk about beach safety and communicate its price rises, you can guess who came to the rescue.

It's a far cry from playing Lara Croft and enduring other 'celebs' in an Australian jungle, but Nell appears to have found the winning formula closer to home.

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