NZ urges expats to leave Britain

The New Zealand government has resorted to a campaign to lure homesick Kiwis back from Britain to combat labour shortages at home.

More than 55,000 Kiwis live in the UK, and unemployment in NZ is the lowest in the developed world at 3.7 per cent.

The campaign will tell skilled Kiwis that they can enjoy London-style employment and lifestyle opportunities at home.

The NZ Department of Labour has briefed Bristol-based PR firm Hubbub to target media aimed at New Zealanders in London, as well as NZ-based outlets. It also hopes that NZ citizens will contact relatives in Britain and urge them to return to their native country.

The England vs All Blacks rugby match on 19 November will see Hubbub vying for media attention outside the Twickenham stadium, giving NZ expats the chance to win return flights home.

Hubbub campaign manager Dave Chandler, MD Mark Sinclair and creative director James Kirk are working on the account in London.

A website central to the campaign – newzealandnow. info – was launched last week with its logo projected onto New Zealand House in the UK capital.

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