Disney prepares overhaul for Pooh
Winnie-the-Pooh is set for a PR makeover, with The Walt Disney Company having shortlisted agencies to make the honey-loving bear relevant to today’s British kids.
Pooh is not the first Disney character to have his image overhauled: earlier this year PRWeek broke the news that Kermit the Frog and friends were also to undergo an image overhaul – Talk PR won the contract (PRWeek, 5 August).
