Ilva hires JCPR for battle with Ikea

Danish homeware and furnishings company Ilva is using Jackie Cooper PR as it goes head-to-head with Sweden’s Ikea.

Ilva will unveil its first UK store in Thurrock, Essex, in April 2006. Openings will follow in Manchester and Gateshead.

JCPR is handling consumer and trade PR. It will focus on business press and home-interest titles. JCPR is located in the same building as Isobel, the ad agency Ilva appointed earlier this year (PRWeek, 20 May).

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