Ilva hires JCPR for battle with Ikea
Danish homeware and furnishings company Ilva is using Jackie Cooper PR as it goes head-to-head with Sweden’s Ikea.
JCPR is handling consumer and trade PR. It will focus on business press and home-interest titles. JCPR is located in the same building as Isobel, the ad agency Ilva appointed earlier this year (PRWeek, 20 May).
