Underground Ernie in hire

Ian Monk Associates is promoting Underground Ernie, a computer-animated series featuring the voice of ex- England striker Gary Lineker, to be broadcast on BBC channel CBeebies next year.

Lineker is to provide the voice of the main character, a supervisor in charge of six 'train characters' named after Tube lines. The agency is working for Joella Productions, the company behind the cartoon. Its brief spans consumer, B2B and trade press, and involves promoting licensing opportunities and franchise deals.

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