AirMiles prepares pitch for agencies

The AirMiles Travel Company, the wholly owned BA subsidiary best known for its loyalty scheme, is reviewing its PR arrangements.

The company is yet to decide whether to replace ex-comms head Claire Keane, who quit earlier this year (PRWeek, 5 August).

AirMiles comms manager Claire Watson said it had since ceased to work with Cohn & Wolfe and was considering fresh agency backing.

Watson would not put a timescale on a top PRO/ agency appointment.

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