News

AirMiles prepares pitch for agencies

The AirMiles Travel Company, the wholly owned BA subsidiary best known for its loyalty scheme, is reviewing its PR arrangements.

by Ian Hall / November 10, 2005

The company is yet to decide whether to replace ex-comms head Claire Keane, who quit earlier this year (PRWeek, 5 August).

AirMiles comms manager Claire Watson said it had since ceased to work with Cohn & Wolfe and was considering fresh agency backing.

Watson would not put a timescale on a top PRO/ agency appointment.

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