Plum set to ease burden of admin

An umbrella group that frees PR firms from the burden of admin and financial management has been set up.

The Plum Network, run by Cancan Communications founder and former Hill & Knowlton associate director Nick Fulford, has three companies signed up and wants seven by the end of 2006.

Plum takes on the administrative, human resources and legal responsibilities of agencies  so they can focus on doing PR.

The three Plum agencies are Cancan, celebrity agency Eden Lifestyle and male-market specialist Leap Consultants.

Plum is also in talks with an events company and a technology agency about joining the network.

Companies can pitch for accounts either in teams or competitively.

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