NGO Watch: Pakistan quake puts aid agencies in the limelight

The earthquake in Pakistan cast a shadow over last month’s NGO Watch.

Oxfam and the Red Cross dominated October coverage as the clean-up took place. Oxfam's claim that the world's richest countries were not doing enough to help the region was picked up across the national press, as the charity launched a £4m campaign to provide clean water.

It also unveiled a cookery book in conjunction with the Fairtrade Foundation. Elton John, Jamie Oliver and others contributed to A Fair Feast.

The Red Cross focused on the difficulty of reaching victims in Kashmir. It appealed for £25m for medical care for those injured by the tremors, and said the quake was becoming one of its toughest-ever relief operations.

Save the Children returned to the top ten on the back of quake coverage.

Cancer Research moved up to third with its appeal for a 'pink fundraising party', which included proposed sponsored walks across the UK. Meanwhile, Age Concern spoke out about pensions, the 'terror' of trick-or-treating and the turning back of the clocks.

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