Asti body hires H&K for German campaign
November 09, 2005
by PR Report, Germany
The Consorzio per la tutela dell'Asti – the association for the protection of Asti Spumante – has appointed Hill and Knowlton to handle PR throughout Germany.
H&K Frankfurt will manage media relations and a series of tasting events, targeted at journalists, wine merchants and gastronomists.
The campaign aims to emphasise the heritage and quality of the 12 Asti Spumante brands currently in Germany, the most important export market for the wines. It is part of a E40 million Europe-wide marketing campaign.
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