McDonald's promotes Argentinian PR chief to regional role

McDonalds has promoted its communications director for Argentina, Olando Molaro, to head PR for the whole of Spanish-speaking South America.

The chain has also begun the search for a communications manager to support Molaro in the Argentinian market.  Alejandro Llapur, who previously held the number two role in the country, was transferred to Uruguay.

Molaro arrived at McDonald's two years ago in the middle of a serious image crisis, due to an alleged case of contaminated burgers.  He previously worked for Salem, Viale & Asociados, and prior to that, Edelman.

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