Telefonica Argentina reshapes comms team

Telefonica de Argentina has divided its corporate communications department into two separate units, following the death of corporate IR and communications director Rafael Ibanez Martinez.

Jose Luiz Rodriguez Zarco has been appointed to head institutional relations and corporate security, while Maria Constanza Grignani will lead communications and image.  They both report to the company's group president Mario Vazquez.

Grignani will oversee corporate communications, advertising and brand image, as well as external and internal relations, previously handled by Andres Alcaraz, who the company is on the hunt to replace following his recent resignation.

During Ibanez's tenrure, Grignani was responsible for brand quality and communications for the group's fixed-line unit, while Zarco led corporate security.  Between them, they will manage over 100 staff across the two departments.

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