Toshiba Medical in product drive
Toshiba Medical Systems, a maker of hospital equipment such as X-ray machines and ultrasound systems, is using De Facto Communications to boost its profile within the UK healthcare market.
It is targeting hospital staff from 'nurses upwards' in a bid to drive demand, while aiming to generate consumer awareness via
national press.
De Facto, which has previously handled a similar brief for Siemens, became part of Chime in September (PRWeek, 23 September).
Associate director Marcel Kay leads a four-strong account team.
