Toshiba wants to increase sales of products such as its Famio ultrasound machine range. De Facto's campaign will be mainly media relations, seeking to promote the relative user-friendliness of the products for patients and hospital staff.
It is targeting hospital staff from 'nurses upwards' in a bid to drive demand, while aiming to generate consumer awareness via
national press.
De Facto, which has previously handled a similar brief for Siemens, became part of Chime in September (PRWeek, 23 September).
Associate director Marcel Kay leads a four-strong account team.
It is targeting hospital staff from 'nurses upwards' in a bid to drive demand, while aiming to generate consumer awareness via
national press.
De Facto, which has previously handled a similar brief for Siemens, became part of Chime in September (PRWeek, 23 September).
Associate director Marcel Kay leads a four-strong account team.
