Awareness campaign close-up: Lung group plans global COPD day

The British Lung Foundation (BLF) is gearing up for the fourth annual global day to boost awareness of Chronic Obstructive Pulmonary Disease (COPD).

Organisation British Lung Foundation 
Campaign COPD Day
PR team In-house
Date 16 November
Budget £50,000 

COPD affects around three million Brits – but two thirds are unaware they have it. Symptoms include coughing, wheezing and shortness of breath. Those particularly at risk include smokers and ex-smokers – the main target group for PR activity.

The BLF has commissioned research into patients' perceptions of COPD, the results of which will be promoted by a press release.

Other PR activity involves free breathing testing in 21  Superdrug stores during the week starting 14 November, while the BLF also wants to raise at least £30,000 from the sale of £1 glow-in-the-dark wristbands. GPs will be targeted by a mailout, while healthcare professionals will organise local activities.

Dinners at the House of Commons and Welsh Assembly have also been organised.

The activity is supported by Boehringer Ingelheim/ Pfizer (the drugs firms behind COPD treatment Spiriva), diagnostic product  firm Vitalograph and the Association for Respiratory Technology and Physiology.

BLF press officer Lindi Maqhubela said: 'This is one of our largest campaigns with the biggest interaction with a variety of audiences.'
Outside the UK, activity is co-ordinated by the Global Initiative for Chronic Obstructive Lung Disease under the theme 'Breathless not Helpless!'.

For further information contact the BLF press office on 020 7688 5564.

www.foresightonline.co.uk

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