'Only black farmer' basks in spotlight

Wilfred Emmanuel-Jones, co-owner of London-based marcoms outfit CommsPlus, has popped up in the national press, this time for his endeavours as 'Britain's only black farmer'.

Emmanuel-Jones's The Black Farmer sausages and sauces brand has bagged him the 'Entrepreneur of the Year' award at the Black Enterprise Awards 2005.

Our man claims coverage in every national paper in the past 18 months, and tells us his media profile is set to soar further - in a Jamie Oliver-style Channel 4 fly-on-the-wall documentary, Trainee Black Farmers.

So is Emmanuel-Jones something of a media tart? 'That's not the right word,' he retorts. 'We're a discovery brand. You have to get as many people interested as possible. In the early days, the best way is editorial.' Emmanuel-Jones spends four days a week on his north Devon farm, but admits he is more involved in brand promotion, and employs a manager to take care of the cows, pigs and sheep. When he's not in town, CommsPlus co-owner Michaela Pain runs the agency.

But is he really the UK's only black farmer? 'No one has come forward and said: "I'm the other one",' he says.

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