But I take issue with part of Kevin Craig's response (28 October) in which he comments that for some, 'colour seps are an easy way of gaining coverage for crap stories'.
I am not talking about tinpot rags. The magazines in question are core journals that demand real stories, many of which have to be extremely technical to satisfy their readership.
The point is, if stories are worthy of publication on their own merit, but will not be considered without payment, then the colour sep charge is a gun to the head.
Valerie Jefferys, partner, Ultimedia Public Relations.