'Colour sep' mags are of no value to PROs
Valerie Jefferys is missing a trick in grumbling about the 'colour separation charge' (Letters, 21 October). Surely the job of a PR agency includes educating clients about the pointlessness of these rags and getting them into credible media that matter.
PROs should question the value a client will gain if it is sandwiched
between ill-written £95 advertorials.
Peter Davies, director, RMS PR.
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