Valerie Jefferys is missing a trick in grumbling about the 'colour separation charge' (Letters, 21 October). Surely the job of a PR agency includes educating clients about the pointlessness of these rags and getting them into credible media that matter.
November 04, 2005
PROs should question the value a client will gain if it is sandwiched
between ill-written £95 advertorials.
Peter Davies, director, RMS PR.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletins