'Colour sep' mags are of no value to PROs

Valerie Jefferys is missing a trick in grumbling about the 'colour separation charge' (Letters, 21 October). Surely the job of a PR agency includes educating clients about the pointlessness of these rags and getting them into credible media that matter.

PROs should question the value a client will gain if it is sandwiched between ill-written £95 advertorials.

Peter Davies, director, RMS PR.

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