And he gave fellow panellist, former ITN chief Stewart Purvis, a message for the press: 'In many ways the focus on spin is really about the media trying to put up barriers between the politicians and the public.'
Campbell admitted: 'I did come to symbolise the problem at the heart of the debate.' But he argued that his techniques to communicate 'proactively and strategically' were a response to changes, such as 24-hour news.
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