P&O suitor hires BPC&F over bid
P&O’s retained PR agency for 15 years, Bell Pottinger Corporate & Financial, has been hired by the Dubai company now linked to a bid for the ferry and port firm.
The move by DP World, Dubai's state-owned ports operator, comes amid frenzied media speculation that it is about to bid for P&O.
P&O dropped BPC&F in February and now uses Brunswick (PRWeek, 11 February). DP World made no comment on bid reports.
The appointment of BP-C&F is likely to fuel speculation that a bid could be days away. BPC&F managing director Stephen Benzikie leads the account, backed by the agency's offices in Dubai.
Singapore's PSA International, Hong Kong's Hutchison Whampoa and Den- mark's AP Moller Maersk are thought to be considering their own bids.
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