Caterpillar in UK footwear review

Four agencies are in the running for a contract to handle UK consumer PR for Caterpillar Footwear.

Shine Communications, Exposure, Yellow Door and Chase PR have pitched for a contract to promote the distinctive Cat boots and shoes, with an appointment likely within a month.

Quantum PR has handled the account for seven years but is not in the running.

The agency said: 'We had a good innings, but we are not pitching.'
The review is believed to have been part-triggered by in-house staff changes at Wolverine World Wide, the firm that markets the Cat Footwear brand.  Wolverine is to bring in a new marketing manager later this month.

Wolverine UK transferred PRWeek's calls on the review to its recently promoted Heritage Brands Group president Gordon Baird and global marketing vice-president Dani Zizak. Both were in the US and unavailable to comment as PRWeek went to press.

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