Jongleurs fights high-street rivals

Comedy club chain Jongleurs is stepping up consumer PR activity to fight off competition from high-street bars.

Parent company Regent Inns struggled last year after the industry was hit by a fall in sales. But the arrival of ex-Scottish & Newcastle chief Bob Ivell as executive chairman sparked a cost-cutting drive and a boost in profits.

Regent has brought in Van Communications to target Jongleurs' core market of 18 to 45-year-olds.

Van  already handled consumer PR for Regent's Walkabout chain, and replaces three-year incumbent Splash Editorial on the Jongleurs account.

It has also taken over Merlin's crisis brief across the Regent group, with Merlin now handling Regent's corporate PR.

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