Parent company Regent Inns struggled last year after the industry was hit by a fall in sales. But the arrival of ex-Scottish & Newcastle chief Bob Ivell as executive chairman sparked a cost-cutting drive and a boost in profits.
Regent has brought in Van Communications to target Jongleurs' core market of 18 to 45-year-olds.
Van already handled consumer PR for Regent's Walkabout chain, and replaces three-year incumbent Splash Editorial on the Jongleurs account.
It has also taken over Merlin's crisis brief across the Regent group, with Merlin now handling Regent's corporate PR.
Regent has brought in Van Communications to target Jongleurs' core market of 18 to 45-year-olds.
Van already handled consumer PR for Regent's Walkabout chain, and replaces three-year incumbent Splash Editorial on the Jongleurs account.
It has also taken over Merlin's crisis brief across the Regent group, with Merlin now handling Regent's corporate PR.
