Midnight wins Elle GlamPhone work

Mobile phone distributor Unique Distribution is using Midnight Communications to promote the UK launch of Alcatel’s first handset designed for women.

Elle GlamPhone, which  features a mirror inside the lid and a silver-coloured necklace attachment, is aimed at women in their early to mid-20s.

In the run-up to Christmas, Midnight will position the phone as a fashion accessory, emphasising the Elle brand. It will target weekly magazines and regional and national press with giveaways and competitions.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Recommended for you

Recommended for you

Explore further