Elle GlamPhone, which features a mirror inside the lid and a silver-coloured necklace attachment, is aimed at women in their early to mid-20s.
In the run-up to Christmas, Midnight will position the phone as a fashion accessory, emphasising the Elle brand. It will target weekly magazines and regional and national press with giveaways and competitions.
In the run-up to Christmas, Midnight will position the phone as a fashion accessory, emphasising the Elle brand. It will target weekly magazines and regional and national press with giveaways and competitions.
