Midnight wins Elle GlamPhone work

Mobile phone distributor Unique Distribution is using Midnight Communications to promote the UK launch of Alcatel’s first handset designed for women.

Elle GlamPhone, which  features a mirror inside the lid and a silver-coloured necklace attachment, is aimed at women in their early to mid-20s.

In the run-up to Christmas, Midnight will position the phone as a fashion accessory, emphasising the Elle brand. It will target weekly magazines and regional and national press with giveaways and competitions.

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