Feel Good briefs Brahm on media

The Feel Good Drinks Company has hired Brahm PR on a six-figure brief to position the independent healthy-drink firm as a ‘fun’ brand.

Brahm will support its 'Life Feels Good' positioning with a media relations drive targeting consumer and business press.

'Fun is at the heart of the brand,' said Brahm PR manager Pippa Light.

The Leeds-based agency pitched against Van Communications and Storm Communications. The latter previously worked for the firm on a project basis.

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