He leads a seven-strong team at Nottingham's King's Meadow campus. Ray will promote the university's reputation internationally, lobby EU policy makers, nurture relationships with authorities in China and Malaysia and expand its portfolio of international journalist contacts.
Outside its home territory, 7,000 places are available at campuses near Kuala Lumpa in Malaysia and Ningbo in China.
Locally, he will need to assure community groups and civil servants that any adverse effects of expansion and commercial spin-offs will be minimal.
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