Public sector news in brief

RDA Interim management specialist Duncan Stroud has been drafted in as comms chief at the Regional Development Agency National Secretariat – the body designed to champion the work of RDAs and lobby government on their behalf.

Stroud replaces Jon Bennett, who left to go freelance in July (PRWeek, 24 June). Stroud was previously interim head of comms at Tower Hamlets Council.

EDINBURGH The Edinburgh City Region Brand – a public-private initiative to promote the Scottish capital – has launched an e-newsletter, to be distributed every six to eight weeks to around 2,000 stakeholders, including businesses and community groups. It aims to publicise regional news and events.

BRIGHTON Brighton & Hove City Council is promoting the extension of its recycling scheme, which will now be available to 90,000 homes fortnightly. The doorstep recycling service was launched less than two years ago, when it was available to around 5,000 households. It will reach its final phase by the end of the month. The council is using direct mail, ads and regional media interviews with recycling employees to promote the scheme.

ARTS The Arts Council for England is on the hunt for a comms chief following last month's departure of Clive Caseley, who has joined Verve Communications as an associate director. The post, previously director of external relations, has been renamed director of communications and will be more campaign-based. Responsibility for the eight-strong research team has moved into the development department.

CIPR Greenwich Council head of comms Katrina Delaney and Westminster Council head of comms Alex Aiken are to speak at the CIPR annual national conference 'Best Value PR' on 9 November. Delaney will talk about the Jamie Oliver school dinners campaign and the pros and cons of TV coverage. Aiken will discuss team motivation, evaluating success and winning the trust of in-house clients.

SIGN UP TO PRWEEK'S PUBLIC SECTOR BULLETIN at www.prweek.com/emails for exclusive weekly comment from industry experts. This week, Audit Commission MD of comms and
public reporting Richard Peel talks about reaching diverse audiences
with 'serious' stories.

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