Crimestoppers readies Most Wanted website drive

Crimestoppers is preparing a major PR campaign to back the launch of its ‘Most Wanted’ website.

Until now, there has been no comprehensive source for police to disseminate information about wanted criminals in different parts of the country. When the Most Wanted site is launched on 17 November it will allow police to appeal for witnesses on a national basis.

The charity has also agreed a media partnership with The Sun, which will run editorial based on information posted on the website.

'The key message for the public is that they can now anonymously submit information via the Most Wanted website and the police will then be able to reference it anywhere in the country,' said Crimestoppers PR and marketing manager Michele Harris. She added that the campaign would target police forces and the general public.

'It is important that forces know the new site is available and to explain how to get the best from it,' Harris  explained.

'We will be targeting trade titles such as Crime Reduction News and The Job, as well as internal force newsletters and their intranets,' she added. 'But we also need to tell the public what the website does, so we will target consumer, charity and marketing press, and work with our regional teams to maximise the impact they can achieve.'

The site – the URL of which is being kept secret to allow last-minute testing – will be launched at GCap media's Leicester Square office in central London.

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