Letter - Colour sep answer is simple: just say 'no'

I quite agree with Valerie Jefferys' over colour sep charges, which have always been the rip-off she suggests ('No integrity in colour separation charges,' Letters, 21 October).

The solution is very simple - any publication that quotes colour separation charges is simply not worth being in.

If all PROs refused to pay, the practice would soon die out. The problem is, of course, that for some in our industry, colour seps are an easy way of gaining coverage for crap stories - so it's not just up to the media to sort this one out.

Kevin Craig, managing director, Pozitiv Communications.

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