Dubai to host Middle East PR congress

The Middle East Public Relations Congress is to be held in Dubai in December.

Designed to address specific regional issues, the conference aims to cover the current perception of PR in the region, raising the standards and practices of the local industry, and the relationship between press and PR in the Arab world.

Jennie Bishop, conference director at event organiser IIR Exhibitions, said ' The PR industry has reached a level of growth and maturity in our region that merits a conference focused on the specific situation and professional needs of the Middle East market.

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