Slice promotes 3’s ‘music video cred’

Mobile brand 3 is using Slice to highlight its growing involvement with music.

The agency is promoting music video launches on the 3 network, including tracks from artists such as Madonna and Hard-Fi. 'We want
to create must-see music moments, positioning 3 as "MTV in your pocket",' said Slice MD Jason Gallucci. 'Users will be able to tune
into the new Madonna track before it is on TV.'

Slice was hired after a pitch (PRWeek, 1 July).

Lexis PR continues to be 3's retained consumer agency.

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