Berries in winter drive

Raspberries, strawberries and blackberries are not traditional winter fare, but berry importers have for the first time turned to PR to promote their availability out of season.

The nine companies – including Angus Soft Fruit and Berry World – which represent about 90 per cent of berries supplied to UK supermarkets in the winter, are using Sputnik Communications to target the health and lifestyle pages of print and broadcast media.

As well as raising awareness of the fact they are available year-round, Sputnik will promote the health benefits of the fruits, such as their high vitamin C content.

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