Frank snaps up Santa Land show

Mark Rodol, former CEO of Ministry of Sound, is plotting a PR drive to launch the first event by his new company Trend & Culture.

Santa Land, at London's Earls Court arena, will cost around £3m to put on and will stretch from early December to Christmas.

Rodol said Frank PR was promoting the children's show as 'more than an exhibition' and position it as a premium brand.

'Santa Land will give children an extra special feeling of the magic of Christmas,' said Rodol.

Rodol added that Freud Communications had acted as a 'general adviser' on the agency selection process, but had not pitched for the business.

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