Santa Land, at London's Earls Court arena, will cost around £3m to put on and will stretch from early December to Christmas.
Rodol said Frank PR was promoting the children's show as 'more than an exhibition' and position it as a premium brand.
'Santa Land will give children an extra special feeling of the magic of Christmas,' said Rodol.
Rodol added that Freud Communications had acted as a 'general adviser' on the agency selection process, but had not pitched for the business.
Rodol said Frank PR was promoting the children's show as 'more than an exhibition' and position it as a premium brand.
'Santa Land will give children an extra special feeling of the magic of Christmas,' said Rodol.
Rodol added that Freud Communications had acted as a 'general adviser' on the agency selection process, but had not pitched for the business.
