Symbol in review of European brief

Symbol Technologies, the US firm that pioneered barcodes, is reviewing its EMEA corporate PR after ten months with Edelman.

A spokeswoman for Symbol UK declined to comment. But PRWeek understands Symbol is already seeking agency submissions for the EMEA part of Edelman's global account, and has yet to draw up a shortlist.

Symbol hired Edelman for brand-building, product comms and public affairs.

It is understood that the EMEA review would formalise PR in the region, which has hitherto been conducted on a project basis.

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