Symbol in review of European brief
October 27, 2005
by Tom Williams
Symbol Technologies, the US firm that pioneered barcodes, is reviewing its EMEA corporate PR after ten months with Edelman.
A spokeswoman for Symbol UK declined to comment. But PRWeek understands Symbol is already seeking agency submissions for the EMEA part of Edelman's global account, and has yet to draw up a shortlist.
Symbol hired Edelman for brand-building, product comms and public affairs.
It is understood that the EMEA review would formalise PR in the region, which has hitherto been conducted on a project basis.
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