Symbol in review of European brief
Symbol Technologies, the US firm that pioneered barcodes, is reviewing its EMEA corporate PR after ten months with Edelman.
A spokeswoman for Symbol UK declined to comment. But PRWeek understands Symbol is already seeking agency submissions for the EMEA part of Edelman's global account, and has yet to draw up a shortlist.
Symbol hired Edelman for brand-building, product comms and public affairs.
It is understood that the EMEA review would formalise PR in the region, which has hitherto been conducted on a project basis.