McCluskey hooks Winter Games job

The tourist board for the north Italian region of Piedmont has hired McCluskey International to promote it as the host of the 2006 Winter Olympics.

The Games will take place in Turin and other locations in the region from 10-26 February. McCluskey's brief is to boost awareness of Piedmont's lakes, ski resorts, the city of Turin and the region's food and wine.

'We will target the travel pages of the nationals as well as travel trade press,' said McCluskey account director James Allen.

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