The group, the UK's largest multi-interest group in lung cancer, aims to boost funding for the disease that kills a quarter of all UK
'It was felt education, services and funding were inadequate,' said Lynsey Conway, who is handling the UKLCC's media relations. She added: 'Government-led public awareness has been successful in other areas, but lung cancer treatment hasn't had a fair share.'
Launching with a 7 November event at the House of Commons, a campaign will attempt to boost the disease's profile and secure funding for research.
'With current techniques and adequate government backing, one-year survival rates can double by 2010,' said Mike Birtwistle, senior healthcare consultant at AS Biss, which is also working the UKLCC.
'Traditionally it has been a doom and gloom message for lung cancer, and we aim to turn that around.'