Barclays backing for RNID initiative
Barclays is supporting the RNID’s hearing-loss prevention campaign Don’t Lose the Music (DLtM).
RNID director of corporate partnerships Lucinda Shaw said teaming up with Barclays would boost the campaign's profile.
DLtM, which launched in 2003, targets 18 to 30-year-olds with the message that exposure to loud music at gigs, clubs and via personal stereos can cause permanent hearing damage.
In September the RNID had a similar link-up with hi-fi retailer Richer Sounds.
