What the papers say: Limited flak over Eurotunnel’s cull

Imagine the fallout if a well-known company such as BA or Railtrack was to announce it was making nearly one third of its employees redundant. Picture the banner headlines, the PR damage. How different, then, it was last week for Eurotunnel, whose announcement that it was cutting the jobs of 900 employees barely rippled the media pond.

Beyond the predictably negative headlines – '900 jobs to go at debt-laden Eurotunnel' (The Guardian, 21 October), 'Eurotunnel to axe 900 jobs as price war and debts bite' (The Scotsman, 21 October) – was a very fair hearing for management messages. The company line was that the cuts would safeguard long-term future, and would 'strengthen [its] position as market leader' (icCheshireOnline, 20 October).

ThisisMoney was the only one to drag up bad news from the past, namely that shareholders had never received a dividend and had seen the value of their investment decline remorselessly as the company 'staggered from financial crisis to crisis' (21 October).

But for journalists inured to bad news from the operator, the job cuts may signal the 'light at the end of the tunnel' (The Times, 21 October).

Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow. www.echoresearch.com www.newsnow.co.uk

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