Optimum will handle media relations, provide information about the foundation's programmes, and manage events PR. It's first challenge is to attract media sponsors for the September Package, and to encourage as many schools as possible to join the programme.
Virtual companies will be created in each participating school, which students will manage under adult supervision. Expert assistance is available via the internet. The Ministry of National Education and Sport and the Ministry of the Economy and Labour are both lending their names to the programme.