Logo fun: photoshoots added originality
Games developer Midway had previously handled its own games release PR via online activity. However, it hired online specialist Way to Blue to promote the launch of alien-themed game Area-51 in May to maximise editorial coverage on key websites.
Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>