HSD wins brief for ‘Fresh Air’ event

Breath and gas monitoring equipment firm Bedfont Scientific is using HSD Communications to encourage healthcare professionals to attend its first smoking cessation conference.

The 'Breath of Fresh Air Conference' – featuring an address from ITV show This Morning's resident GP, Chris Steele – marks the company's 30th year.

HSD hopes to attract 800 GPs, dentists and pharmacists to the 27 January event at Oxford United FC's Kassam Stadium. Bedfont's Smokerlyzer will be promoted at the conference –  it monitors carbon monoxide in a smoker's body and effectively functions as a motivational tool to help smokers quit.

'We'll be co-ordinating speakers, pushing the media programme and handling a direct-mail campaign,' said HSD managing director Lesley Scott.

Associate director Cerys Evans heads the account, reporting to Bedfont marketing director Carol Filby.

HSD could be taken on to promote the company's Gastrolyzer hydrogen monitor if the conference is successful. The monitor tests
for gastro-intestinal disorders by analysing patients' breath. The company is also in talks with HSD about its No Smoking Alarm, which detects tobacco smoke in non-smoking areas.

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