Logica to review B2B work after Band & Brown exits

Band & Brown Communications has ended its tenure of LogicaCMG’s strategic and B2B comms account, sparking a review by the Anglo-Dutch IT services company.

LogicaCMG, which is believed to be one of Band & Brown's largest clients, said the agency would continue to handle PR for its telecoms division, and has shortlisted three agencies to pitch for the work: Citigate Dewe Rogerson, which handles LogicaCMG's financial comms, Trimedia Communications and Fishburn Hedges.

The IT services company, whose software is used in text messaging, would not comment on speculation that it was preparing to appoint Trimedia to the brief, thought to be worth around £250,000.

In a joint statement to PRWeek, LogicaCMG and Band & Brown insisted the parting of ways after the agency's hold on the B2B account was 'mutually agreed' and 'amicable', but would not elaborate.

Band & Brown won the then Logica's global strategic and corporate PR brief four years ago (PRWeek, 9 November 2001).

The agency continued working on the account after Logica merged with rival CMG to create a group concentrated on messaging software for mobile networks, business and IT services, outsourcing and contract programming.

Separately, LogicaCMG director of corporate communicatons Nicola Ainger is to leave the group at the end of November. Ainger said she was going freelance for 'a better work-life balance'.

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