Consolidated bags Eurostar brief

Consolidated Communications has emerged triumphant from the hotly contested pitch to handle consumer, corporate and public affairs for Eurostar.

The agency takes on the account as the train operator prepares to move its headquarters from Waterloo to the St Pancras International terminal in 2007.

Eurostar comms director Paul Charles said Consolidated, which won a two-year brief worth around £500,000, would help woo travellers from outside the South-East.

A key message will be the average 20-minute cut in journey times to Paris once the high-speed route from St Pancras is completed.

It will also communicate the station move itself, and Eurostar's claimed punctuality improvements and environmental benefits over short-haul airlines. The agency will plan events and meetings with stakeholders, including other train operators, MPs and the public.

Consolidated won the contract after a four-way pitch. The account will be managed jointly by directors Paul Davies and Chris Lawrence.

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