The site highlights SIS's remit and seeks to dispel myths. SIS wants talent and diversity in the fight against international crime and
terror. As The Guardian quoted: 'In the fight against al-Qaeda we need people, not tanks' (17 October).
Vnunet.com had a jovial take on concerns: 'MI6 launches website. Cat stroking megalomaniacs need not apply' (14 October). But the BBC assured that 'security checks' would spot 'unscrupulous individuals, journalists, or even al-Qaeda sympathisers' (13 October).
Security checks, however, could not quell public debate: poor design and slow, unstable web connections were among early criticisms.
Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow.