Eastoe, formerly public affairs MD, was recently promoted to a new role designed to support CEO Stuart Smith (PRWeek, 5 August). Smith has been the sole CEO since former joint chief executive Nigel Breakwell departed five months ago (PRWeek, 27 May).
Bigg's position is also a newly created one. He will take over from Eastoe, managing the 16-strong PA division on a day-to-day basis and helping to bring in new business.
He will also maintain contact with his clients, which include PepsiCo.
Other Edelman PA clients include the National Endowment for Science, Technology and the Arts. It won a contract to promote the innovation body in August (PRWeek, 12 August).