Organisation British Stammering Association
Campaign International Stammering Awareness Day
PR team In-house
Date 22 October
A 'regional open day' at the Cornwall ecological centre will feature workshops, therapists and kids' activities.
The British Stammering Association (BSA) wants to encourage greater openness about the problem, also known as 'stuttering'.
The day (22 October) is the fourth such event in the UK, although it has existed internationally for eight years. The BSA wants to raise awareness of the help available and will this year boost its focus on therapy for pre-school children.
PR activity will be focused on youth, adults and parents of pre-school children.
Fundraising 'bag packs' will be given out at branches of Sainsbury's in Vauxhall, south London, and in Reading, Berkshire. The BSA hopes to raise £2,000.
BSA publications and development officer Andrew Harding told PRWeek: 'We aim to achieve coverage with a combination of strong
human-interest stories and high-profile research news.
'Everyone knows someone who stammers – people who manage it successfully are in demand across the general news media.'
The day takes place in October to coincide with the back-to-school season, a challenging time for children with a stammer and when they often need support and information. College and university terms also often begin in October.
For further information contact Andrew Harding on 020 8983 1003.