Spink in aesthetic treatment move

Spink Consumer Relations is launching a division badged Spink Rejuvenate, devoted to providing PR and marketing services for clients operating in the aesthetics market.

The move reflects the TV-show-fuelled boom in popularity of cosmetic surgery.

Director Jo Spink said: 'We are the first healthcare agency to launch a specialist division for aesthetics – the bigger agencies are sure to follow our lead.'

She added: 'This is going to be a huge new area of comms in which companies require a lot more than traditional PR support.'

Spink, which has seven staff,  derives two thirds of its fee income from the aesthetics sector. Clients include Mentor (for Puragen UK),
i-clear, Filorga and The Perfect Smile Studios.

Jo Spink is recruiting two further staff for the division, which currently has two employees.

Separately, Spink director Justin Wilkes is setting up a trade body to represent practitioners and clinics using injectables.

A first meeting of its steering group is likely to be held next month.

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