'We are punching below our weight in public affairs in Europe and it is a high-margin business,' said Edelman Europe vice-chairman Michael Burrell. 'We have already started up in Poland and are looking for growth in the former Soviet Bloc.'
Edelman bought Paris-based SCH Consultants last year (PRWeek, 26 November 2004) and further acquisitions are expected in the next few months.
Sullivan will also be expected to forge greater links between the US and European divisions of Edelman. He served 13 years at the Washington office, ascending to PA general manager.