Presa replaces Jesus Collazos, who leaves the firm at the end of this year for personal reasons, after eight years in the role.
Based in Madrid, Presa will head a 22-strong communications department, reporting to Renault Spain's president and general manager Juan Antonio Fernandez de Sevilla. He takes responsibility for the four divisions that make up the communications department; press relations, competition (for racing events and sponsorship), internal communications and image areas.
Prior to the appointment, Presa was general manager of the Reagroup Alcala dealership in Madrid, having been press director there between 1993 and 1998.
Renault has also appointed Jose Manuel Janez to head press relations. Janez exchanges roles with Carlos Alava, who will replace him as general manager of Renault's Reagroup Pausa car dealership in Madrid. Competition, internal comms and image areas are headed by Jose Antonio Galisteo, Luis Estavez and Javier Sanchez Oliva respectively.
Renault is struggling under anaemic global sales of its Modus model. In Spain, where the car is manufactured, the company faces angry union reprisals over its decision to cut output by 50%, a move that could require hundreds of layoffs. The company plans to launch a cheaper version of the Modus in Spain this year, after the first models failed to convince buyers.