Scotland in drive for voter turnout

The Electoral Commission has hired Edinburgh-based Pagoda PR to encourage voters to turn out in Scotland for the 2007 election.

Voters will be urged to take part in the next Holyrood election, which will use a form of proportional representation.

For the first time the elections will use the Single Transferable Vote (STV) system, in which voters make four choices rather than one. 'This is about explaining how voting makes a real difference in everyday life, and also educating people about the STV,' said Pagoda MD Ian Coldwell.

Pagoda is planning a media relations campaign targeting regional and Scottish press, as well as broadcasters. 

The agency also plans to work with the Scottish Executive on an educational programme for schools.

Pagoda scooped the account after a five-way pitch, replacing Barkers PR.

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