For a festival intended to showcase the best of what one of the UK's
greatest cities has to offer, it seems wrong to rely on a capital-based
agency to promote it. The North-West has a thriving PR scene and is
hardly short of agencies capable of getting national exposure for a
Regional development agencies are quick to bemoan the drain - both
cultural and economic - that London exerts on the rest of the UK,
especially the North.
The Manchester festival result is especially irritating as it implies
that regional decision-makers are perpetuating, rather than solving,
I should point out that I bear The Idea Generation no ill will and wish
it every luck in promoting the festival, which promises to be an
exciting event. It just seems odd that the organisers felt that a London
agency was best capable of showing Manchester in its best light.
Maha Bishay, PR director, Native Instinct, Macclesfield.